Balanced and clean. Scandinavian blood. My mother's mother. 

Meet Lucille.

 

Lucille is daring and independent. She grew up in a country town and married young, but her husband passed away far too early on. Rather than date again after her loss, Lucille chose to break from her small life and travel the world. Now, pins marking the places she’s been cover the map on her wall.

 

A daring and independent woman deserves a daring and independent style—and at first glance, Lucille has this down. Her style is sharp, minimalist, and modern: black and white on the whole, with touches of rosier neutrals. But while Lucille appreciates this bold palette for its clean simplicity, she herself is not so easy to pin down.


 
 
SHOP

SHOP

 
000092570031-2 copy.jpg
SHOP

SHOP

 
 

“I felt in need of a great pilgrimage, so I sat still for three days.”

—Hafiz

 
000092540015 copy.jpg
 
 
SHOP

SHOP

 

Her style, likewise, is a fantastic blend. The product of both comfort and adventure, Lucille’s true aesthetic balances coziness with nerve. For every monotone pattern, there is an element of surprise. And for every simple comfort, there is a smiling, challenging twist.


 
 
SHOP

SHOP

 

At University, Lucille wrote many love letters. When she eventually singled out her husband-to-be from among the correspondents, it was as much for the ease of his pen as the sincerity of his heart.

 

Letter-writing has always been important to Lucille. It was a way to stay connected with family during her travels, and the starkness of black words on white paper appeals to her on a purely visual level. Its balance of warmth and distance suits her Swedish life philosophy of lagom.


Lagom är bäst  The right amount is best


 
 
SHOP

SHOP

 
SHOP

SHOP

 

“I didn't have time to write a short letter, so I wrote a long one instead.”

—Mark Twain

 
SHOP

SHOP

 
 
SHOP

SHOP

 

Lucille is a balance of contradictions. She is mild yet feisty—a warm-hearted farm girl with a traveler’s Cosmopolitan reserve. She appreciates basic shirts with surprising ruffles and the edgy simplicity of clean black lines.


 
 
SHOP

SHOP

 
 

Though Lucille keeps her space minimalist and monochromatic, a balance of textures brings a casual coziness to the starkness of modern Scandinavian design. Lacy details and tarnished antiques relax too-perfect spaces with old-fashioned charm. Modest luxuries like sheepskin soften stiffer silhouettes, and homey basics like linen and knits keep the mood familiar and light. Simple, well-designed glassware adds a feeling of clean elegance, and rough ceramics and classic woodcuts help bring that elegance down to earth.

 

The result of balancing all these contradictions is a warm and welcoming home. Open spaces invite visitors in, and calm neutral tones press them to unwind and breathe deep. Unexpected details pop out from every pattern, and the occasional flush of dusty rose winks of something playful in the air.


SHOP

SHOP

 
 
170602_HoppeShoppe_Still-8.jpg
Blue Vintage plate large.jpg

 

Breaking a pattern—


 
 
 
 
SHOP

SHOP

 
SHOP

SHOP

Lucille delights in blending the comfort of the familiar with the cheerful charm of the unexpected. She sweeps up measured precision in soft spontaneity so that, like the paradox of Japanese brushstroke art, her world is a strange dance of geometric structure and organic flow.  


 
 
SHOP

SHOP

 
 

In Lucille’s view, the best design is clean and basic yet somehow new. She loves hints of metallic in unforeseen spots, and prefers a shape that is simple yet somehow just off. There is, eternally, a glimmer of laughter behind her calm eyes, which wait for you to notice her subtle aesthetic rebellion.

 
 

“In art and dream may you proceed with abandon. In life may you proceed with balance and stealth.”

—Patti Smith

SHOP

SHOP